That’s not a facetious question, the “Who cares?” you see above. Because, besides fans, there are some people who care very much. Think about all of the people who work on a tour: the band, the tour manager, the stage crews, the truck drivers, the merch vendors, the publicity people…
A tour is about more than just the headliners. It’s about the little traveling economies that a tour supports. When Lady Gaga cancelled a tour a few years ago because of hip surgery, the bigger deal was all of the people who lost summer work because all of the other tours already had hired their “behind the stage” personnel.
So next time you see that an artist cancelled dates, rather than just scoff that they probably couldn’t sell enough tickets, think about all of the folks who wake up scrambling for replacement gigs. By the way, this is also where networking comes in big time. Do you understand why?
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Professor David Philp is Assistant Professor Music Management & Popular Music Studies at William Paterson University. He is the co-host of the only FREE advice college radio-based music & entertainment industry talk show in America, Music Biz 101 & More, which airs live most Wednesday nights and is available as a podcast HERE every night (days too). Your favorite professor is also co-author (with Dr. Steve Marcone) of Managing Your Band – 6th Edition. Reach him at PhilpD@wpunj.edu or find him on LinkedIn HERE.